- Lead time for bloggers can be anything from 6+ weeks to a year, so make contact as soon as you have your eARCs/ARCs. That doesn’t mean you should send them an error strewn copy! Make sure it’s proofed and edited.
- Book clubs plan their reading long in advance. Contact them well in advance if you’re hoping they’ll include your book. What can you offer? A group talk? Resources? Free reading guides? Make it worth their while.
- If you’re planning on taking part in blog tours or hoping to appear on blogs, remember that bloggers like unique content. Plan well in advance so you can create unique and interesting content for each stop. After all, who’s going to follow you from blog to blog if they’re reading the same post each time?